HEALTHCARE MARKETING CONSULTANTS
Serving Technology Vendors
Helping healthcare innovators position, scale, and connect with the markets that matter most
Momentum Healthcare and Technology Consulting partners with healthcare technology companies to bridge the gap between innovation and adoption. As healthcare marketing consultants, we help vendors refine their message, align with provider needs, and accelerate go-to-market performance across the care-at-home, post-acute, and enterprise healthcare ecosystems.
Our team brings a unique vantage point, one built from years of experience on both the provider and technology sides of the industry. We know what resonates, what sells, and what delivers value in a market driven by outcomes, not promises.
The Challenge: Innovation Without Adoption
Healthcare technology companies face one of the toughest markets in the world. Even the most advanced solutions struggle to gain traction when messaging, partnerships, or go-to-market strategies miss the mark. Vendors often invest heavily in development, only to see slow uptake from providers who don’t fully understand the impact or ROI of the product. Common challenges include:
Misalignment between technology features and provider pain points
Inconsistent or unclear market messaging
Difficulty building relationships and credibility with healthcare decision-makers
Limited internal resources for go-to-market planning or partner enablement
Fragmented visibility in a crowded, competitive landscape
Momentum’s healthcare marketing consultants specialize in turning these challenges into clarity and connection, positioning vendors to scale faster and smarter.
Our Approach
We combine strategic market insight with hands-on execution to help technology vendors succeed in a provider-first environment. Our model focuses on simplifying complexity, building credibility, and driving measurable growth.
Assess & Refine
We evaluate your positioning, target markets, and sales process to identify where value is getting lost in translation.
Plan & Position
We craft data-backed strategies that align your message with the language and priorities of healthcare decision-makers.
Execute & Enable
Momentum provides the frameworks, campaigns, and partnerships to launch or optimize your product in alignment with real provider workflows.
Measure & Scale
We track market traction, refine messaging based on feedback, and position your company for sustainable expansion.
Momentum’s healthcare marketing consulting gives technology vendors a partner who understands both the business and the buyer.
Specialties & Product Types We Support
Momentum works with healthcare technology companies of all sizes, from early-stage innovators to established enterprise vendors, helping them grow strategically and build long-term market trust.
SaaS Healthcare Products
Guiding software companies from pilot to platform through strategic go-to-market and provider adoption strategies.
AI & Machine Learning Applications
Helping innovators articulate the human and financial impact of advanced AI tools to earn stakeholder confidence.
Telehealth & Virtual Care Platforms
Supporting expansion, integration, and compliance across multi-site provider networks.
EMR and CRM Vendors
Improving adoption through operational insight, workflow optimization, and end-user alignment.
Operational & Workforce Solutions
Partnering with vendors that address healthcare’s most critical staffing, communication, and workflow challenges.
Common Solutions for Technology Vendors
Momentum helps healthcare technology companies strengthen their market position, expand partnerships, and achieve measurable results.
Technology Enablement
Partner with a team that understands both sides of healthcare technology, from product development to provider integration.
Workforce & Operations
Refine your market positioning, messaging, and channel strategy to increase awareness and drive qualified leads.
Strategic Advisory
Gain unbiased insight into market dynamics, partnerships, and strategic growth planning.
Growth & Scaling
Show up where your buyers are. Build brand visibility, thought leadership, and meaningful connections through events and conferences.
Event Engagement
Show up where your buyers are. Build brand visibility, thought leadership, and meaningful connections through events and conferences.
Workforce & Operations
Support your sales and customer success teams with training, processes, and systems that convert strategy into execution.
Why Healthcare Technology Companies Choose Momentum
Decades of combined experience leading marketing, operations, and technology growth in healthcare
Firsthand understanding of provider pain points and buying behavior
Independent, unbiased guidance with no vendor or software affiliations
Proven ability to help vendors improve adoption, accelerate ROI, and expand market reach
Hands-on, collaborative approach that connects strategy with measurable execution
Momentum’s healthcare marketing consultants help technology companies earn credibility, drive adoption, and stand out in a crowded market.
Market Insights
Over 70% of small healthcare businesses reporOver 65% of healthcare vendors report provider adoption as their top growth challenge
Vendors that align sales and marketing messaging to provider priorities achieve 3x faster deal velocity
Strategic positioning improves perceived value by up to 40% among enterprise healthcare buyers
Partnered go-to-market approaches yield 25–30% stronger conversion rates compared to solo outreach
Build Momentum in the Healthcare Market
Momentum helps healthcare technology companies translate innovation into adoption. Through strategic positioning, sales enablement, and healthcare marketing consulting, we help vendors accelerate their impact and connect with the right audiences.